Longfellow Productions

Run for a Cause

Judson — Thu, 01 Oct 2009 15:51:37 +0000

This Saturday, October 3rd will be the Shadyside 5K. All proceeds benefit the Boys & Girls Club.

To join the race, or for more information please visit: http://www.runshadyside.com

The Place Where Great Things Happen

Judson — Sat, 12 Sep 2009 15:50:50 +0000

With new buildings, new programs, and their highest enrollment in history, Edinboro University is certainly on the rise. 2009 marked Longfellow’s third year in a row partnering up with PAPA Advertising to produce :30 commercial spots for the school which is located in Edinboro, PA.

With Jeff Garton behind the lens of his Red One, this year’s footage was stunning, beautifully showcasing the school’s latest enhancements and landscapes.

Post production was completed in-house once again, where editor Barry Bogovich cut and color corrected all footage to match the two previous years’ HD and 35mm film footage.

“I have to say, it’s probably the most positive reaction to new creative that I’ve witnessed in quite some time” - Mike Smiley, Vice President | PAPA Advertising

Showing P.R.I.D.E.

Judson — Fri, 10 Jul 2009 15:50:19 +0000

As part of a program designed to reach out to people affected by diabetes, the Pittsburgh Regional Initiative for Diabetes Education (P.R.I.D.E.) teamed up with Longfellow Productions to produce “Knowledge is Power.” This 30 minute informational DVD helps answer questions patients may still have after being diagnosed with diabetes, or if they have been living with diabetes for some time and are finally taking action.

The DVD is sympathetic yet proactive, and encourages viewers to take action and live a healthier lifestyle. By building their own support team and enlisting in a diabetes self-management education class, each patient who watches the DVD will leave with a renewed sense of confidence of their future enforced by the power of knowledge.

For more information about P.R.I.D.E. please visit: http://www.prideofpa.org/

It’s a bird! It’s a plane! It’s a… Kangaroo?!

Judson — Thu, 11 Jun 2009 15:48:14 +0000

Judson has returned from the Air Force, and Longfellow is back on its feet, kick-punching things off with an array of eight commercial spots for Speedy Cash and Rapid Cash. The spots, which were shot in Kansas will be shown throughout the Mid-West and Western part of the country.

Director Jeff Garton took on both the directorial and DP duties for the project, and has officially begun his relationship with the Longfellow team.

The spots are online at: http://www.speedycash.com/ just look for the “TV Commercials” link at the bottom of the page.

Going for a Spin with American Eagle

Judson — Tue, 09 Dec 2008 15:42:30 +0000

When American Eagle Outfitters stepped into the office, they had a plan. They needed an interactive video for their online store, that would allow visitors to spin a pair of jeans while zooming in and out of the designs, distresses, and details of each pair. This would have been the end of the story had the model been static in place.

“We don’t want pictures. We want video. We want them to be alive and moving. Can that happen?”

It can with Longfellow. By building a unique studio floor with a motorized turntable, American Eagle’s models were able to take the runway for a spin. Combined with the incredible detail of a Red One digital cinema 4K camera, the footage couldn’t have turned out better. At the end of the day, the “Jean Rotation” videos were a hit.

Post production and animation was completed by our friends at sunKING Digital, who applied the final touches and took the project round trip to the web.

Back to Back in Edinboro

Judson — Wed, 22 Oct 2008 15:40:52 +0000

For the second year, PAPA Advertising and Longfellow Productions have come together at Edinboro University to produce two brand new commercial spots for the school. This year’s theme follows the stories of two people: A young woman’s last class, and a teacher’s first assignment.

The decision was made the step away from 35mm film, in an attempt to always “keep ahead of the curve.” Instead of film, director Steve Cohagen shot on the Red One digital cinema camera, which captures a footage at resolutions beyond that of HD. By working in an all digital format, post production was streamlined and efficient at our in-house editing suite.

Tommy and Me

Judson — Fri, 05 Sep 2008 15:53:06 +0000

Renowned Pittsburgh advertising legend Ray Werner has put on his filmmaker hat back to write and produce “Tommy and Me.” His short film follows the story of a homeless man who becomes an unofficial good luck charm of the steel city’s football team.

Featuring Pittsburgh’s unique Strip District, the film will be one of nine stories in the feature length “Greetings from Pittsburgh Neighborhood Narratives.” “Tommy and Me” will premier at the Regent Theater in Regent Square on September 25 and a final neighborhood premier in the Strip, Saturday November 8 at the Firehouse Lounge, which will be a benefit for Operation Safety Net.

Longfellow Productions provided editorial assistance during the film’s post production.

For more information on Tommy and Me, click here. http://www.pghneighborhoodnarratives.com/

It’s Good to be at Goodwin Procter

Judson — Wed, 25 Jun 2008 15:40:19 +0000

Looking to work for one of the nation’s leading law firms? Well, if you are, chances are you’ve come across our latest and greatest productions featured on Goodwin Procter’s career page. The videos, recorded on-site at Goodwin’s offices, focus on several points of view from actual employees. Armed with two Sony VariCams, Longfellow delivered beautiful HD images to illustrate the dynamic and entrepreneurial values of the firm.

To see the videos please visit: http://www.goodwinprocter.com/Careers.aspx

Walking the Walk

Judson — Tue, 29 Jan 2008 16:37:35 +0000

Going green is not only important for consumers, it’s vital to all aspects of life. With the spirit of doing things smart from the beginning, the American Institute of Architects have launched “Green Step,” an online podcast series, which highlights the many ways your next architectural project can “go green.” We are proud to produce these “webisodes” and promote green practices.

For more information about “Green Step” visit: http://info.aia.org/walkthewalk/

CBB Locations

admin — Tue, 20 Nov 2007 14:21:27 +0000

CBB Location